Internet Glossary - R
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Ranking
The relative location of a web page on the list of web pages generated
by a search engine. A higher ranking is desirable because it places the
page nearer to the top of the list making it more likely to be viewed
by the person entering the search request.
Reciprocal Link
A return link on your site to a site that has linked to yours.
Referrer
The last web page your site visitor was before following a link to your site. Referrer information should be available as part of your online statistics program. Search engines and directories are common referrers.
Relevancy
A measure of how closely your site matches the search terms, calculated according to the algorithm employed by that particular search engine.
Robot
A computer program (also known as a spider, bot or crawler) that travels the Internet to locate web pages. It indexes the documents in a database, which is then searched using a search engine. Each search engine uses a spider to build its database.
Robots Exclusion Protocol
A text file stored in the top level directory of a web site to deny access by robots to certain pages or sub-directories of the site. Only robots which comply with the Robots Exclusion Standard will read and obey the commands in this file.
