Internet Glossary - R
The relative location of a web page on the list of web pages generated by a search engine. A higher ranking is desirable because it places the page nearer to the top of the list making it more likely to be viewed by the person entering the search request.
A return link on your site to a site that has linked to yours.
The last web page your site visitor was before following a link to your site. Referrer information should be available as part of your online statistics program. Search engines and directories are common referrers.
A measure of how closely your site matches the search terms, calculated according to the algorithm employed by that particular search engine.
A computer program (also known as a spider, bot or crawler) that travels the Internet to locate web pages. It indexes the documents in a database, which is then searched using a search engine. Each search engine uses a spider to build its database.
Robots Exclusion Protocol
A text file stored in the top level directory of a web site to deny access by robots to certain pages or sub-directories of the site. Only robots which comply with the Robots Exclusion Standard will read and obey the commands in this file.