Internet Glossary - H
Text that is visible to the search engines but is invisible to humans. It is mainly accomplished by using text in the same color as the background color of the page. It is primarily used for the purpose of including extra keywords in the page without distorting the aesthetics of the page. This practice is considered spam by all major search engines since it is used to artificially increase keyword density.
A single request from a web browser for a single item from a web server. Thus in order for a web browser to display a page that contains 3 graphics, 4 'hits' would occur at the server: 1 for the HTML page, and one for each of the 3 graphics.
The first page retrieved when accessing a Web site. It serves as a table of contents to the rest of the pages on the site. It generally also contains pertinent information about the company, product or topic.
Abbreviation for HyperText Markup Language. HTML is used to format hypertext documents for display by browsers compatible with the Web.
A way of presenting information online with connections between one piece of information and another. These connections are called hypertext links. Thousands of these hypertext links enable you to explore additional or related information throughout the online documentation.