Internet Glossary - G
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Gateway
A gateway is either hardware or software that acts as a bridge between
two networks so that data can be transferred between a number of computers.
For example, when you send an e-mail to a friend or when you access a
Web site, there is a gateway that allows the connection take place. Often,
your connection to a Web site will involve many smaller connections to
other servers along the way. In these cases, a number of gateways are
used.
GIF
Abbreviation for Graphics Interchange Format. GIF images are the most
common type of image found on the Web. GIF images are limited to 256 colors.
GIF is often used for logos, banners and computer-generated art. GIF images
have the .gif extension.
Google Dance
The term Google Dance has often been used to describe the index update
of the Google search engine. Google's index update occures on average
once per month. During an index update there is significant movement in
search results and Google shows new backward links for pages.
Guerrilla Marketing
Created by Jay Conrad Levinson and described in his popular 1982 book
"Guerrilla Marketing", is an unconventional way of performing
marketing activities (primarily promotion) on a very low budget. Levinson
claims that small entrepreneurial firms are very different from large
firms. The biggest difference is the relative "resource poverty"
of small businesses. Because of this lack of resources, small business
must use an altogether different set of marketing strategies and tactics
than big business:
- a word of mouth campaign
- attacking the consumer directly through their daily routine
- personal canvassing
- telemarketing by all members of the firm
- personal letters
- advertisements in the Yellow Pages
- personal meetings
- circulars and brochures distributed at parking lots, homes, offices, malls, etc.
- classified ads
- ads in local community newspapers
- billboards
- truck and automotive signs
- direct mail campaigns
- seminars, lectures, and demonstrations
- searchlights
- flags and banners
- t-shirts
- matches, pens, and calendars
